Client: Sotheby’s Institute of Art, New York City, NY. For the adult continuing education audience.
Project: Design a new branded course layout for Sotheby’s Institute Online Courses (2018-2019) that follow ADA standards & student conduct policies. Online courses from years past did not have a standardized design experience across the course offerings. Instructors were left to post learning content on their own, so the quality of the experience varied from program to program.
My Instructional Design Role: I opened the legacy courses and began drafting a template course layout following ADA compliance that could be rolled out across all online courses. This included custom html being built out within the Canvas LMS as well as sourcing branded images and collaborating with student services on the most up to date school policies. This ensured that participants experienced a consistent learning environment.
Course Workbook: In 2019 I began incorporating PDF workbooks to courses as a learning asset that can improve student success rates. These workbooks featured assignments and exercises relevant to the video lectures. I made sure these documents were branded and polished as objects to be shared by the student to employers or other interested parties.
Team Members: Collaborated with the subject matter expert and the internal digital support team.
Client: The School of the New York Times. For the high-school audience. Learn More Here
Project: Design and launch a 12 week online course for high school students that provides the NYT branded approach to essay writing technique. The course is on-demand with over 6 hours of video lectures and interviews with NYT journalists. As an independent study course it was important for students to feel encouraged as they navigated this learning path on their own.
My Instructional Design Role: Upon meeting with the subject matter expert I provided a workflow to guide them through the curriculum design process for digital delivery. It’s common for traditional educators to need guidance on how the digital delivery of information varies from experiences in the classroom. With a focus on the intended learning outcomes, I determined the most critical information students needed and determined which tools would best communicate that information in a meaningful way.
Course Workbook: To expand student engagement I designed a companion workbook that supported video lecture content with writing activities, articles and prompts.
Team Members: Collaborated with the subject matter expert and the multimedia designer.
Client: Columbia Business School, Executive Education. For the full-time professional/corporate audience.
Project: Design and launch a 10 week online course with tenured faculty using Canvas LMS for the exec ed audience. Sites needed captioned videos with transcripts and table free pages to follow W3C accessibility standards.
My Instructional Design Role: After meetings with the subject matter expert, I filmed and edited classroom lecture videos via Final Cut. I cataloged these videos in Kaltura media library. and then embedded them in Canvas LMS as well as Articulate’s Rise tool. I produced the visual layout of web pages, buttons and web graphics to provide a smooth learning experience for students.
My Operational Role: Recruit and staff instructional designers to collaborate on content delivery. Process A/B testing data and user feedback. Confirm revenue and expenses. Facilitate faculty webinars and email marketing campaigns.
Client: Community Home Health Care, Indiana. For the health professional audience.
Project: Create a new logo, design guidebook and responsive website for CHHC.
My Design Role: I presented logo and website sketches to the marketing department and consulted on what visuals would align best with the company credo. I created a guidebook of design standards for the company logo and letterhead (Color swatches, logo placement best practices, etc.) Provided a Squarespace account tutorial and crafted custom media assets like the banners above.
Client: #blkgrlswurld Zine, an NYC music publication for women. For the youth audience.
Project: Print publishing, email campaigns/social media and event management.
#Blkgrlswurld ZINE is a small press in Harlem, NYC led by Christina Long, MFA, (Creative Director) and her younger sister Courtney Long (Sr. Editor), since 2013. Interviewing bands, attending concerts and vending at zine fairs allow #Blkgrlswurld ZINE to introduce readers to new music and the diversity within music scenes.
Zines and artists’ books published by #Blkgrlswurld Zine have been collected by libraries at The Whitney Museum, The Metropolitan Museum of Art, The Museum of Modern Art PS1, The Schomburg Center for Research On Black Culture, The Barnard Zine Library and Wasted Ink Zine Distro.