“A Curious Mind Knows No Limits.”

Working across disciplines, I develop digital experiences that engage audiences and enhance brand stories. Through creative collaboration, research and reflection, we uncover viable solutions that empower everyday people. Digital innovation grows through constant iterating and experimentation. I’d love to share some recent success stories with you, so please send us a note!

How can adult learning research enhance digital engagement?
A great question we research at Columbia Business School via A/B Testing and UX data analysis. This has valuable implications for other industries with digital initiatives as well.

email icon  christina.long.mfa@gmail.com

https://www.linkedin.com/in/christinal

Web Design

 

Digital Learning Sites & Accessibility

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iTunes U, eBook

Project: Design and launch a 10 week online course with tenured faculty using Canvas LMS. Sites must have captioned videos with transcripts and table free pages to follow W3C accessibility standards.

Client: Columbia Business School, Executive Education

My Design Role: Film and edit classroom lecture videos via Final Cut. Catalog videos in Kaltura media library. Design visual layout of web pages, buttons and web graphics. Code basic html and CSS.

My Operational Role: Recruit and staff instructional designers to collaborate on content delivery. Process A/B testing data and user feedback.  Confirm revenue and expenses. Facilitate faculty webinars and email marketing campaigns.

Learn more about our Online Learning approach >

 For four years I’ve collaborated with amazing professors to create interactive digital courses in design innovation, product prototyping and creative strategy:

 


Community Home Health Care


Project: Create a new logo, design guidebook and responsive website for CHHC.

Client: Community Home Health Care, Indiana

My Design Role: Presented logo and website sketches to the marketing department and consulted on what visuals would align best with their company credo. Created a guidebook of design standards for the company logo and letterhead (Color swatches, logo placement best practices, etc.) Provided a Squarespace account tutorial and crafted custom media assets like the banners above.


A Space for Women Who Rock

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Project: Website design, posters and Gif animations

Client: #blkgrlswurld Zine, an NYC music publication for women.

My Design Role: Created logo, designed gif animations and short videos of NYC music scene. Built WordPress site with own graphics. I also draw and paint illustrations for the magazine.


Printmedia

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With over 8 years of visual design experience, we have crafted and illustrated print assets (Posters, Brochures, Catalogs, etc.) and Digital media (Banners, Gifs, Videos) across  Healthcare, Education and Museum fields.

Running a small press org known as #Blkgrlswurld Zine, our independently published books have been collected by: MoMA PS1, Met Museum, Barnard Zine Library, Joan Flasch Artists Book Library and the Schomburg Center for Research on Black Culture.

Earlier this year we designed signature prints and drawings at the Risograph print lab in the School of Visual Arts, NYC.


Film/Video

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VIDEO PRODUCTION

My Role: Producer, Secondary Video Editing and Media Asset Archiving
Film Production/ Raw Editing: Peoples TV LLC | Columbia MarComm
Instructional Design & Editing: In the Telling, Education Studio
Faculty: CBS, Miklos Sarvary
Course Platform: Canvas, 2015-2017

My Role: Producer, Secondary Video Editing and Media Asset Archiving
Film Production/Editing: Peoples TV LLC | Columbia MarComm
Instructional Design & Raw Editing: In the Telling, Education Studio
Faculty: CBS, Joseph Stiglitz & Bruce Greenwald
Course Platform: Canvas, 2015-2017

My Role: Secondary Video Editing and Web Design in LMS. Zoom Webinar Facilitator.
Film Production/Editing: Next Thought | Columbia MarComm
Instructional Design & Editing: Next Thought & CBS Exec Ed Team
Faculty: CBS, Gita Johar and Yoni Stern
Course Platform: Canvas, 2016-2017

My Role: Video Editing, Title and Slides. Voiceover recording.
Film Production/Editing: University Videographer
Faculty: CBS, William Duggan
Course Platform: Kaltura/Drupal

Experimental Projects: